Here in California, however, Meg Whitman, the party's candidate for governor, despite record-breaking spending, not only lost, but lost by 12.2% (i.e., 53.6% to 41.4%). The Republican candidate for the U.S. Senate, Carly Fiorina, lost by 9.2% (i.e., 51.9% to 42.7%) -- and did so even though the liberal San Francisco Chronicle refused to endorse her Democratic opponent, Barbara Boxer.
Meanwhile, care to guess what you'll see if you visit the California Republican Party's website? Would you believe a picture of the Democratic Mayor of Los Angeles, Antonio Villaraigosa, and an essay on his concerns over voter turnout? See for yourself:
Do you know who the leading spokesman for the California Republican Party is? Do you know the name of the guy who gets out there and makes the case in this state for Republican policies? Yeah, me neither. Because if there is such a guy, he is invisible.
Have you seen any signs at all that the California Republican Party tries to identify and support good candidates? Or do you instead get the impression that candidates "self-select," while the California Republican Party sits by and watches?
The California Republican Party is, at the moment, essentially irrelevant. It plays no meaningful role in: getting good candidates to run; explaining to voters what policies would supposedly help this state; and winning over Democrats, Independents and undecideds rather than driving them away by insulting their intelligence.
California is now a one-party state. If Republicans hope to change that, they have to begin by firing everyone who is currently running the California Republican Party, and replacing them with people who care, who are articulate and telegenic, who will work to get good candidates to run, and who can explain to people what policies Republicans would adopt in this state, and why those policies would supposedly be good for everyone.
Don't blame voters. It is the party's job to win voters over, not voters' job to figure out why the party is supposedly good for them. As far as Republicans in California are concerned, the party's over.